Calligraphy is more than a passionate hobby for advertising professional Shreyas Belsare.
He works as Senior Art Director with Digitaslbi in Mumbai. “You cannot use calligraphy in advertising all the time.” – Shreyas says. – “But yes, calligraphy has helped me to understand the layouts and importance of words. I try to combine typefaces in a way that they look good. I guess you could say my hobby helps me in my profession as well.”
He believes person should be passionate about calligraphy as one of the most beautiful forms of art:
“Calligraphy is defined as the art of beautiful handwriting and artistic flair with an expressive medium. It is a way to express your imagination through art and design.”
“The scope of calligraphy is expanding every day.” – Shreyas adds. ” A person can choose from many fields like fine arts, typeface design, sign making, etc. There have been huge changes over time; calligraphers now work with updated designing software. These modern tools and techniques help them to get more innovative and imaginative.”
Read this story in POOL 78.