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Connecting the dots

Waiting to draw

January 8, 2015 Comments (0) Views: 1894 Branding, Design, Graphic

Born again

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Saurabh Chandekar

Rasika Chandekar

Rasika Chandekar

Saurabh and Rasika Chandekar of Mumbai-based Aaiba Brand Strategy & Design use the concept of reincarnation to introduce a range of t-shirts into a crowded market.
Vaishvik is a lifestyle brand that showcases India’s contribution to the world in various fields like management, history, science, wars, etc. The brand was launched with a range of intellectual and concept based t-shirt designs.
VAISHVIK
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“We introduced Vaishvik with the concept of reincarnation,” designers explain. “With this concept we established the idea that ‘wearing Vaishvik is wearing an ancient soul within you’.”

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Packaging and tags for the t-shirt were designed to look like a book. Vaishvik’s t-shirt tags and price tags are actual bookmarks that can be used by the audience. This packaging was used both on retail counters and for online buyers.
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Vaishvik has been selected as one of the ‘top ten promising brands’ at Mantra Fashion Incubator.
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Read more about this project in POOL 55.

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