“I often look back and refer to history, I never follow trends and forecasts,” – he says. “I believe in creating and not following. I believe in innovation and in creating the best possible product within the parameters of the little knowledge my brain holds.”
He calls himself a fashion designer, textile designer, entrepreneur, artist, performing artist, writer, poet, and cook. Besides pure fashion design, Digvijay had also done the costume design for Sahib Biwi and Gangster, directed by Tigmanshu Dhulia and was nominated as the Best Costume Designer at the Apsara Guild Awards. Later, he also designed for the sequel of the film. He talks about challenges that business of fashion brings:
“Commercial aspects are a very integral part of design, but at the same time one has to keep the creative libido alive…the passion to innovate and to discover new dimensions in the field of creativity.”
To keep this aspect alive within him, he launched The Dilda White series. This passion project is marked by mockery, satire and materialistic attitude towards fashion and art. It is an effort to establish a conceptual fashion and art movement.
Currently Digvijay is working on a fashion collection for another brand he started in 2015, called ‘ullukipatti’. It is about affordable clothing using only natural fibers and handloom fabric. He advises to young fashion designers:
“When in college, go wild. Just do your thing. Try to explore with material never thought of before. Innovation is the key. Later, as a designer, there will be boundaries and deadlines to meet. Don’t let that get to you now.”
Read this story in POOL 76.