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Bringing design into the fold

A driving passion

February 24, 2017 Comments (0) Views: 731 Design, Fashion

Dipping into the creative cauldron

The multi-faceted Digvijay Singh refuses to be pigeonholed as a fashion designer, preferring instead to ‘live on the edge of uncertainty’!

“I often look back and refer to history, I never follow trends and forecasts,” – he says. “I believe in creating and not following. I believe in innovation and in creating the best possible product within the parameters of the little knowledge my brain holds.”

Unisex collection at the Lakme Fashion Week. The same silhouettes were made for men and women, crafted in natural fibers.

The Morning Mandi collection at The Lakme Fashion Week

Ali Fazal walks the ramp for Digvijay Singh

He calls himself a fashion designer, textile designer, entrepreneur, artist, performing artist, writer, poet, and cook. Besides pure fashion design, Digvijay had also done the costume design for Sahib Biwi and Gangster, directed by Tigmanshu Dhulia and was nominated as the Best Costume Designer at the Apsara Guild Awards. Later, he also designed for the sequel of the film. He talks about challenges that business of fashion brings:

“Commercial aspects are a very integral part of design, but at the same time one has to keep the creative libido alive…the passion to innovate and to discover new dimensions in the field of creativity.”

To keep this aspect alive within him, he launched The Dilda White series. This passion project is marked by mockery, satire and materialistic attitude towards fashion and art. It is an effort to establish a conceptual fashion and art movement.

Digvijay Singh poses in front of the poster for ‘Sahib Biwi aur Gangster Returns’

From a recent collection

Dilda White and the Fashion Faux Pas: A dancer paints the model as she walks the ramp

Using the traditional khatla technique of Gujarat to create contemporary artworks

From the sketch book

The Ludo and Ladders collection at the Lakme Fashion Week

From the recent collection

Customized, gold plated buttons for menswear

Embroidery craftsmen at work in the studio

Currently Digvijay is working on a fashion collection for another brand he started in 2015, called ‘ullukipatti’. It is about affordable clothing using only natural fibers and handloom fabric. He advises to young fashion designers:

“When in college, go wild. Just do your thing. Try to explore with material never thought of before. Innovation is the key. Later, as a designer, there will be boundaries and deadlines to meet. Don’t let that get to you now.”

Read this story in POOL 76.

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