Studio Ikroop is based in Gurgaon, and apart from jewelry which is the main business line, they also create glass artwork and installations. In the latest collection, Be-clear, they’ve used iridescent clear glass to make jewelry for the first time. Even though the glass is clear to look at, it has an iridescent film on the surface so it glistens when light falls on it.
“It’s a little difficult to capture in images but I love people’s reaction when they see it in person.” – designer says.
The retail model for Ikroop products in India is three-fold – online via third party sites and their own portal; stores like NIMAI in Delhi, Neel Sutra in The Oberoi Gurgaon, Bombaim in Kolkota, Maalgaadi in Chennai, and White brick wall in Goa; curated fashion pop ups and events across the country.
“Since there are very few glass artists in India, setting up the infrastructure – kiln, chemicals, material – was very difficult. – Ikroop admits. “It required calling multiple suppliers who worked with similar material to understand if they may also sell the raw materials required for glass; however, this also helped me discover new tricks and techniques, and to understand the medium much better.”
Designer believes, that in India, statement jewelry with alternative materials has definitely found its audience and it’s a trend that is soon going to become the norm. In the future she would want to see Ikroop evolve to encompass more than jewelry and become a glass art destination for fusion enthusiasts.
Read this story in POOL 75.