Jewelry and accessory designer Kritha Makwana finds inspiration in discarded bits and bobs that tell their own forgotten tales.
“Any discarded piece has beauty of age, time, meanings, and relationships hidden in it,”- she says. “The idea is not to decipher what it brings along with it. It is the mere joy of celebrating its openness to adapt to a new form, keeping intact its past associations.”
‘Krithaa’ was a natural outcome of working back and forth with jewelry, experimenting with various metals and techniques, all while practicing as a freelance architect. Gradually, after gaining more focus on jewelry making, she took a temporary break from architecture/interior work and started working more on the brand.
They work with multi-designer stores across the country that stock their products on consignment basis. ‘Krithaa’ also works with some selected e-commerce platforms, and participates in art shows/pop-ups to interact with the customers directly for critical feedback and suggestions.
“A sustainable product carries with itself energies of positivity and consciousness and hence it connects with more people”, designer believes.
Read this story in POOL 86.