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Seeing double

The brandman

October 17, 2014 Comments (0) Views: 1185 Design, Fashion

Stylish waste management

DSCN6532Kriti Tula and Divisha Kashyap of New-Delhi based Doodlage are doing their bit for sustainable fashion by creating striking garments out of industrial waste. The word ‘Doodlage’ was a take on the word ‘doodles’; each garment they make is different, just like each doodle is just a scribble never replicated. Kriti and Divisha believe that simple measures like the use of eco-friendly dyes, reduced fabric wastage, and recycling fabrics can easily be incorporated by most fashion brands.

We work at re-designing, re-constructing and re-cycling good quality industrial waste, which comprises of post production waste, dead stock and rejected shipments, – designers explain. Sustainability has been an international movement for quite a while now. In India it might be new as a commercial concept but the idea runs deep in our roots.

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Doodlage recently collaborated with Fabindia to launch a limited edition line of tunics developed from their post production waste fabric swatches. It has been received warmly and positively and hopefully we will further collaborate with various brands to make this concept a mass movement.
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Explore more sustainable designs from Doodlage in POOL 52.

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