Sonal Malhotra’s recent interactive public art installation innovatively brought to the fore the similarities that bind us all together. A full time user experience designer, Sonal also takes up independent art projects, and her latest was a part of the Kala Ghoda Arts Festival 2016 in Mumbai, and the Make in India Week. She tells POOL all about ‘The Common Link’:
When you put on the happy face of a clown, you become ‘The Common Link’ connecting everyone to the joy within you. In this case, when you wear the clown mask, the people in picture frames on the wall react to you, either by laughing or clapping.
The installation comprises four framed screens, with pre-recorded videos of four different people: young city girl, a small town Muslim man, a middle-aged socialite lady, and a middle class Sikh man. When someone puts on the clown mask, each person on the screen either starts laughing or clapping.
As many as 20,231 people tried on the clown mask. Find out their reaction in POOL 69.