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Nothing ventured, nothing gained

A Philosophy for Design

April 25, 2017 Comments (0) Views: 279 Design, Fashion

The fab four

Best friends make the best partners, as Madhuritu Dutta, Saumya Sharma, Tina Bhardwaj and Stanzin Dazes discovered when they launched their eponymous label, MadSam TinZin!

MadSam TinZin (MSTZ) was launched in New Delhi in January 2012. It is an Indo-western brand for contemporary Indian women. They started this brand with six employees and have grown to 60 over time. Team has curated about five collections so far, inspiring clientele to connect with their designs and patterns. This has helped to shape their brand identity.

MSTZ woman is independent and discerning, she cherishes an individualistic sense of style; a well-traveled, well read woman of today’s age, who has experienced the world but still strongly belongs to her roots.

Coterie Collection

Designers love to experiment with georgettes, chiffons and silks all round the year; their delicate embroideries and well fitted silhouettes flatter every Indian body.

Georgette draped kurta from MadSam TinZin

BROK – Pa collection by MadSam TinZin

BROK – Pa collection by MadSam TinZin

Festive Collection

With Brok-Pa, MSTZ has paved the way for an extremely global collection; it is western in look and feel that keeps the authentic Indian inspiration and hand embroidery intact.

Read this story in POOL 71.

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