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Leaning towards letters

Dawn of a new line

January 7, 2015 Comments Off on Ticket to success Views: 1248 Design, Graphic

Ticket to success

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Samira Gupta and Dhritiman Deb Pillai

Teamwork is what matters for Samira Gupta and Dhritiman Deb Pillai of Studio Eksaat, a collaborative graphics and environments studio based in New Delhi.
Eksaat in Hindi means ‘together’. Designers believe that good design comes from a team of professionals who come together for a specific project.
Samira’s love for design started with collecting tickets:

“There is a romance about tickets that I find hard to describe. Most of them come with unimportant events, but the memories are strong. Some have the smell of popcorn, some of winter in the air, some of first love and some of plain boredom. The tiny insignificant details are the ones which are worth remembering. I have the same kind of love for design.”

I still don’t know what I want to do,- says Dhritiman. – But I have learnt that that’s the best part of being a designer.

Playing cards by THINGS - Studio Eksaat’s product line

Playing cards by THINGS – Studio Eksaat’s product line

Identity design for Shambhala love

Identity design for Shambhala love

Designers believe that

“to make design good for business, we need to change our perspective, be open to ideas, take a leap of faith and try new things. We need to understand that our consumer is intelligent and will enjoy a challenge.”

Annual Report design for The Hunger Project

Annual Report design for The Hunger Project

“If we embrace technology and work with it to create something beautiful, – they say, – then many stories worth telling will be shared. That is the exciting part – being able to reach a large audience, change mindsets and maybe eventually change thinking.”

Poster for an ayurveda company in New Delhi

Poster for an ayurveda company in New Delhi

Read this story in POOL 55.

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