Arture brings premium lifestyle accessories made out of cork fabrics for both men and women. They import the finest quality cork fabric from the Mediterranean, design the bags in-house and prototype them in the sampling unit, before sending them to the manufacturer for final production. Keshsa and Shivani aim to introduce a new style each month and surprise audience with their ‘accessory of the month’.
“Arture’s first collection is close to our hearts since it not only helped us reconnect, – they say, – but it also has helped us rediscover and nurture our relationship with nature. With the advancements in technology, the bond between man and nature seems to be forever lost. With our first collection, we would like to take him back to his roots where he can focus on the essentials and get in touch with his instincts.”
Arture products can be bought through concept retail stores across the country. They are available at Greenr in Delhi; Project Café in Ahmedabad; Either Or in Pune; and MaalGaadi, Chamiers and KalpaDruma in Chennai, as well as in PR, Colombo. Arture products can be bought directly at www.myarture.com or on other shopping portals such Natty, and Fancy.
“We see fashion as less harmful and friendlier in the future.” – designers envision. “At Arture we believe that fashion does not have to come at the price of a life, and hope that the industry sees it the way we do. We want to see many more eco-friendly brands making their way into the market, and hope that people become more conscious decision makers.”
Read this story in POOL 73.