Procrastination is the only hurdle in the way of illustrator Karthik M’s tryst with his art.
He had illustrated for brands like Sandoz, Cipla, V spot Café+Bar, Tata Indicom, EasyCabs and Kotak Life Insurance. Recently, Karthik did some work for two books: The Dolch Project and Helter Skelter’s New Writing Vol. 4. Platform Magazine, Creative Gaga, DesignWala and Desicreative have been featuring his personal projects.
“For me, what I want to say is more important than how I want to say it,” he admits. “So I strive to let my content decide the form. Right now, I illustrate using simple shapes and colors. I’m also experimenting with a style that I call phollustrations – using real objects to illustrate and then clicking them.”
To think and question things that unfold around is what Karthik loves most about his work. His ambition is to pursue illustration, especially editorial, in the international market.
Read this story in POOL 55.