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October 8, 2014 Comments (0) Views: 2232 Design, Graphic, Publication

Amazing Grace

201404_CoverStory_DeshnaMehta00Like Pablo Picasso, communication designer Deshna Mehta believes that ‘the meaning of life is to find your gift; the purpose of life is to give it away’. Through Anugraha, the Mumbai based design studio she co-founded with two others, she is able to use her gift to create meaningful solutions for others’ needs.
The name ‘Anugraha’ was given and gifted to the team by their spiritual Guru. It means ‘grace’.

“It thrives on the thought that we are channels for the anugraha (grace) to flow and manifest in the form of physical, tangible renditions”,- explains Deshna.

A peak into the information graphics created for Inventory, a book that documents seven years of collaborative research and work from BlackBerry (UK) and the Helen Hamlyn Centre for Design at the Royal College of Art. Printed by Pureprint, London.

A peak into the information graphics created for Inventory, a book that documents seven years of collaborative research and work from BlackBerry (UK) and the Helen Hamlyn Centre for Design at the Royal College of Art. Printed by Pureprint, London.

 

Compilation of ‘A Conscious Contradiction’ exhibited at Enter 12, Watermans, London

Compilation of ‘A Conscious Contradiction’ exhibited at Enter 12, Watermans, London

The best part of being designer for her is that

“everything is experimental and more often than not, unpredictable. The only certain thing is uncertainty. Sometimes the over-consciousness of pushing myself out of comfort zones is so much that I wonder if I have become comfortable about being uncomfortable,” – she says.

(Dissertation) Comparing the cultural landscapes of Thames in London and Ganges in Varanasi

(Dissertation) Comparing the cultural landscapes of Thames in London and Ganges in Varanasi

Deshna feels that in next five years

“the sensitivity towards detail and invisibility of design will blossom; the awareness that good design is least visible and lets things be visible. The silence within the chaos would be sought after like never before. Designs or design solutions in the form of templates would be expected as outcomes of design thinking and designing (rather than one-offs).”

She advises to young designers:

I’ve found that when I have worked passionately and put in my best to strive towards perfection, the outcomes have always been appreciated. A conscious detachment from the outcome and all that it elicits as articulated in the Bhagavad Gita and is roped into the Eames Report is what I seek to achieve: ‘You have the right to work but for the work’s sake only; you have no right to the fruits of work. Desire for the fruits of work must never be your motive in working.’

‘Being in It and Being of It’, work in progress

‘Being in It and Being of It’, work in progress

Content segregation and mock prints

Content segregation and mock prints

Design for Diwali cards for Drushti Eye and Retina Centre and Rajvi Nursing Home.

Design for Diwali cards for Drushti Eye and Retina Centre and Rajvi Nursing Home.

30th Anniversary catalogue and prospectus of the HISTORY OF DESIGN POSTGRADUATE PROGRAMME at the Victoria & Albert Museum & Royal College of Art in collaboration with Fig.9 collective. Printed by Calverts, London.

30th Anniversary catalogue and prospectus of the HISTORY OF DESIGN POSTGRADUATE PROGRAMME
at the Victoria & Albert Museum & Royal College of Art in
collaboration with Fig.9 collective. Printed by Calverts, London.

Read this story about passion, learning and path in design in POOL 46.

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