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March 26, 2018 Comments (0) Views: 1328 Art

Art in his DNA

As Creative Director of Forty Six and Two Designs, Sajid Wajid Shaikh gives full expression to his illustration and other artistic talents.

“Initially, as an artist one needs some kind of validation,” he says “You need people to tell you that what you are up to is really good and that they really enjoy experiencing the visual experiments with different styles and mediums.”

In Sajid’s opinion, implementation of client’s vision for their brand requires confidence, ideas and spontaneity of the artist:

“The success or failure of the brand or campaign also depends on the design that you’ve provided, so you have to take responsibility for that – basically you have to give your 100% to the project.”

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“Every job is a challenge,” he believes. “It’s a test of what you’ve achieved artistically. The best way to overcome this is to face the challenges head on; that’s where confidence in your art comes into play the most.”

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Artist shares his plans with POOL:

“a bunch of shows ranging from cake parties to an audio visually immersive experience based project that I’ve been working on for the last two and a half years with 14 different artists from different cities in India and abroad. I want to try my hand at big ass murals. I will also be launching a lifestyle brand, and working on small scale copper sculptures. I aspire to be the artist of my time.”

Read this story in POOL 90.

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