Early December Sudhir lectured at Banana Bandy Design Mela in Mumbai along with other eminent creative professionals – Satish Gokhale, Ritam Banerjee and Ayaz Basrai. He spoke about why and how designers should Be like a Bee. Sudhir believes that every designer should be an entrepreneur:
With every project, whether you are working on your own or working for somebody, – you need to figure out your own way every time.
It’s very common practice for designers to become entrepreneurs from day 1, – right from the moment design process goes into their mind. At the same time every entrepreneur is not a designer. Hence designer-entrepreneur networking would be one of the best things to happen. That’s why Sudhir’s message to designers is – Be like Bees. He explains why.
Bees’ purpose is to reach honey – similarly we are there to make lives better, so its very important not to loose the track of where “honey” lies.
Yet designers need to accept insecurities – bees are small, anyone can easily squash them but they have a sting. They can sting you, and that makes you scared. Designers’ sting is the skills they have, they need to keep them sharp.
Bees are always noticed in group – designer alone is part of larger group. But it’s not possible to survive alone – you need to live in an ecosystem and exist as a group together, – just like bees do.
At the end of the session Sudhir have shared the tips of How to Be like a Bee:
Sting – Maintain your Sting – you need to keep your skills sharp.
Size – Remember you are the small part of large world, be humble.
Hive – We have to live in hive – support, work together, learn to team with other designers.
Buzz – Make noise, don’t sit in one place, travel, write, ideate, sketch.
Honey – Don’t loose the sight of the ‘honey’, – do something meaningful to the society you live in.