Anoop V Chalil, an identity designer based in Bangalore, finds joy in giving tangible shape to the ideas of an organization and its people.
He believes that through an identity, a designer gives a shape to the thoughts of the people behind an organization or service.
“Identity is the visual representation of their whole effort, including years of discussions, dreams, experience and research. The consumer or an onlooker sees the quintessence of a company, product or service. As an exercise, identity design involves more research and homework. I perceive design as a three-dimensional initiative.” – explains Anoop.
Designing identity is a serious exercise which should clearly define a company or service. Good design is a perfect blend of drawing skills, analytical skill and conceptualizing abilities. Before entering into brand identity, young designers should work under an efficient and experienced creative designer.
Read Anoop’s branding story in POOL 52.