Creative designer Pravin Ahir has designed a striking font based on the traditional bandhani patterns of Gujarat.
In a state known for its colorful traditional attire, the beautiful bandhani designs are hard to miss. This tie and dye technique, also known as bandhej, has long been perfected in the Saurashtra and Kutch regions of Gujarat, where artisans painstakingly tie fabric in intricate knots before dyeing it in vibrant hues.
Inspired by the ubiquitous bandhani patterns, Pravin decided to use them as a base for a font.
“I wanted to represent the patterns as a language, and typography was the best tool,” he says. “I observed the different bandhani patterns and came to the conclusion that the core shape of these patterns is the same: a dot in a square. I had to maintain that in typography.”
The Mumbai-based designer muses,
“Today a lot of typefaces are available for a designer. There are few typefaces in India that esthetically symbolize the culture of a particular lifestyle. The Bandhani Font Project is my attempt to depict western Indian culture. Besides seeing it as a typeface, I see each letter as a piece of art.”
Read this story in POOL 55.