Shreya Oza of Ahmedabad-based ASA creates unpredictable attire designed to make heads turn.
ASA means ‘born at dawn’ in Japanese. It comes from everything, from reality and from virtuality striving to be an affordable clothing line that can offer edgy yet very wearable unisex clothing.
My strength is to make incomplete work look complete, – Shreya says. – I believe in imperfections. I create very unpredictable and original products.
“I believe in creating affordable fashion. In fact that would be my ultimate goal. Brands should be valued for the work and not for how much they charge for their products. People should forget about names of brands.”
Explore more fashion from Shreya Oza in POOL 55.