Rimzim Dadu, creative head at ‘my village’, finds joy in coming up with new textures and surfaces.
The name she came up with was very spontaneous:

“‘my village’ is my space or my zone. My collections reflect my understated style. I love to work on creating new surfaces and textures, which might even look like print from a distance but only reveal the fine details and complexity upon a closer look. I like this sense of intense complexity that comes with nonchalance.”

All images from the latest SS15 collection

Rimzim believes that every fashion designer should know their USP and stick to their original sense of esthetics.And she loves that the Indian audience is now more open towards accepting newer ideas and designers:

“It’s become more open to Indie labels and the audience is getting more aware. People are starting to appreciate good design and are more educated about why good design demands a certain price point. People are willing to look beyond bling, and that’s a great thing.”

Read this story in POOL 55.

Tags: 'my village', Fashion, POOL 55, Rimzim Dadu