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December 12, 2014 Comments (0) Views: 2017 Graphic, Illustration

The flow of ideas

IMG_4496Smriti Choudhary of New Delhi-based Airphish Products gets a creative high out of seeing her illustrations become part of the daily life of people.

“It feels amazing to see my illustrations on physical products that people can touch, hold and even eat on,” – she explains.

Smriti finds it impossible to compartmentalize or plan creative thoughts:

“Sometimes it starts with a visual in my head and sometimes it starts with a narrative. There is no set process that I follow. At times the inspiration comes from something I see and there are other times when it comes from something I read.”

Medusa Stoneware Collection - Plates and Tumblers

Medusa Stoneware Collection – Plates and Tumblers

Artprint 'Waterdance'

Artprint ‘Waterdance’

Getting to do what she loves is the most delightful part of the work:

“…that’s why it never feels like work! I get to express myself creatively without any sort of pressure. Another thing I love about my work is that it’s absolutely therapeutic. When I am detailing my illustrations, I get totally absorbed in the process and forget about all my problems. Even after sitting in one posture for hours, I get up from my chair feeling absolutely refreshed.”

Seashroom Stoneware Bowl

Seashroom Stoneware Bowl

Bloom Stoneware Mugs

Bloom Stoneware Mugs

Read this story in POOL 54.

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