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October 16, 2014 Comments (0) Views: 2086 Design, Graphic

Lending a hand

PortraitCollaborations are the most fulfilling aspect of freelance art director/designer Sanket Avlani’s portfolio. Graphics that appeals to him is minimal, bold and thoughtful.

“When you lay your eyes on it, you know that there is more than meets the eye,”- Sanket says. He believes that this style of designing is more engaging and triggers everyone differently.

A call for entries, typographic poster 'MUMBAI' for ShowUsYourType

A call for entries, typographic poster ‘MUMBAI’ for ShowUsYourType

 

Lately Sanket worked on creative briefs of Cafe Coffee Day, Cafe Cuba, Whimsy Store and ShowUsYourType. Back in 2012 his identity project ‘LADLI’ won Cannes Young Lions Design, India.

“My experience at the Cannes Young Lions Design, 2012, which I qualified for along with my partner Prerna Sharma, was one that changed the way I looked at brave designs, – he remembers. The first time she suggested we should use a strong male symbol like a moustache, it made me uncomfortable but it eventually sent us to Cannes – where we lost to an idea that we gave up on ourselves thinking of it as being too obvious! A good execution of a simple idea that communicates the message is what is needed sometimes.”

Recently Sanket along with Rocketscience Films created films and idents design for Kyoorius Designyatra ’14.

Films and Idents created for Kyoorius Designyatra '14

Films and Idents created for Kyoorius Designyatra ’14

Cafe Coffee Day Sit Down for Everything Planner 2013

Cafe Coffee Day Sit Down for Everything Planner 2013

WHIMSY STORE POSTERS

WHIMSY STORE POSTERS

World Environment Day in-cafe and online poster for Cafe Coffee Day

World Environment Day in-cafe and online poster for Cafe Coffee Day

'LADLI' , Logo for an NGO that promotes 'Gender Equality'. Winner at Cannes Young Lions Design 2012, India.

‘LADLI’ , Logo for an NGO that promotes ‘Gender Equality’. Winner at Cannes Young Lions Design 2012, India.

Read more about Sanket Avlani and his experience of directing creative projects in POOL 52.

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