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August 26, 2014 Comments (0) Views: 3081 Design, Typography

Letters from Sulekha

49_201407_SulekhaRajkumar00Even as a child Sulekha Rajkumar was fascinated by the art of drawing letters, that’s why she decided to go to art school. After college, Sulekha worked with Grandmother India, a Mumbai-based firm known for their very experimental and unconventional approach to design. She worked on two major projects with them – Colour Next by Asian Paints, and the publicity and title design for the film Teen Patti.
Sulekha feels that design is constantly evolving with technology, and the rapid pace at which it changes keeps us on our toes and encourages designers to come up with design solutions that are not just beautiful but also relevant and effective.

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‘Colour Next’ – Asian Paints

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‘Colour Next’ – Asian Paints

Sulekha shares her biggest learning experience:

As designers, we can get very attached to the work we do. It is so important to embrace rejection of your work along with the praise. Four very intense yet enjoyable years at JJ have equipped me with the confidence to push for what I believe in and have taught me to be open to criticism and other points of view.

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MOTHER DAIRY – Package design for India’s largest producer of milk, Mother Dairy

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PRIVET – Privet is a display typeface inspired by Russian typography.

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PRIVET – Privet is a display typeface inspired by Russian typography.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read this story in POOL 49.

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