Avni Sejpal uses her diverse experience in fields ranging from architecture to fashion to lighting design striking pieces of art. She is drawn to rhythmic patterns and geometry, something that can be controlled by altering and modulating the algorithms, be it by parametric design or controlled by hand.
I love the mix of dynamic, unpredictable complexity and sociological associations that a design can bring to a product, – Avni says.
Avni likes to describe her designs as straight forward and intuitive:
“…design that has a narrative born from an idea and not bound by a particular discipline. Designs that strive to create experiences that excite, captivate and connect with end users.
Read this story in POOL 51.