She currently works as a Color and Material Designer at Peugeot PSA in Paris:
“One of the things I love about this job is that we are an interesting mix of people in the team from different educational backgrounds ranging from textiles to graphics to transportation and color specialists. We work on all aspects of color and materials, from exterior body paints to all the parts of the interior including seats, dashboard, roof and so on, to create the ambiance we require. Since the conception of any vehicle starts many years before its final launch, we always start with research on future materials and trends. We look for inspiration from architecture, lifestyle, fashion… almost anything!”
For Neha Ahmedabad is a place she keeps on drawing inspiration from:
“The old/walled city of my hometown Ahmedabad has always being extremely charming. We explored a lot of it as students, often to buy textiles and material. Later I would go there to explore and find creative inspiration. During one such walk I discovered a lane where electrical copper waste was being sold. It was a visual that left an everlasting impact on me for two diverse reasons: on the one hand it was disheartening to see so much copper waste, and on the other hand the esthetic of this aged and oxidized copper was mesmerizing! I instantly fell in love! I also realized that I was fascinated by aging textures like peeling paints and was naturally drawn towards capturing this in my photographs.”
Having worked on both ends of the spectrum of industrial processes and handmade processes, Neha feels the best way to go forward is to marry the two:
“Retaining the traditions and adapting to technologies that can help in making work more efficient is the way forward. Better equipment and workspaces will also encourage young weavers to pursue this profession seriously, with dignity and great joy. There is already a lot of awareness amongst people in India about handloom and its products. Many textile, interior and fashion designers have started working with groups of weavers in the past five years. A lot of people from the private and public sectors are funding projects to help sustain this industry. All of this is only going to get better with time.”
Read this story in POOL 84.