A detailed look at the call from our Prime Minister to ‘Make in India’ (and especially the section on New Infrastructure), makes the government policy towards Design very clear. It is true that Manufacturing is a sector with the potential for large mass employment. Given our population that is definitely something to be taken care of. I heard a lot of noises from the design community when this call to ‘Make in India’ was made public. But think of this: Design will never be a mass employer sector. Even today there are more designers than the industry can employ. Design as a profession is highly unorganized and unrecognized, and has extremely poor infrastructure. Though it would be glorious and ego-boosting for Design to be the center of an economic revival for India, we are not ready yet. A strong Manufacturing sector would give opportunities to deserving design set-ups, and design infrastructure would move up. And yet, the Government has not forgotten Design. Mention of Design under New Infrastructure shows that the Government is aware of the centricity of Design in Manufacturing. Though the Prime Minister’s call doesn’t explicitly say so, the keen and observant eye will see the subtext: Design in India.
Read POOL 52 !
Sudhir Sharma, Editor-in-Chief