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September 29, 2014 Comments (0) Views: 1748 More

The Power of Small

UnlikeDesignCo_DesignersLavanya Asthana and Harpreet Padam of Unlike Design Co. believe it’s as important for design to focus on emotional needs as on esthetics and form.
They come from two different design schools and backgrounds but hold similar ambitions and views on what we want to do with our profession.

What would you say is your design philosophy?

L&H: Designing to fulfill emotional, softer needs is something we aim to do in addition to the functional and the esthetic.

Tag design including naming, branding & copywriting for ITC Wills Lifestyle

Tag design including naming, branding & copywriting for ITC Wills Lifestyle

Gift packaging ensemble for Arrow Shirts

Gift packaging ensemble for Arrow Shirts

'AMMO' Wall organizer in leather and wood. Presented at the Salone del Mobile 2014.

‘AMMO’ Wall organizer in leather and wood. Presented at the Salone del Mobile 2014.

We also believe in being ‘small’ in many ways, – they say. A small team ensures full attention and love to any project. New age clients realize this and have started to place their trust in small studios like ours.

Gamcha Notebook Pouches from the ‘Made of India’ series available on www.towithfrom.com

Gamcha Notebook Pouches from the ‘Made of India’ series available on www.towithfrom.com

Cigarette lighters for Godfrey Phillips India’s domestic tobacco brand FS1

Cigarette lighters for Godfrey Phillips India’s domestic tobacco brand FS1

Read more about power of small in POOL 51.

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