Jalpa Shah’s Babuchak font is a tribute to the rich and colorful culture of the state of Gujarat. Jalpa currently works as a Junior Visualizer with Ogilvy & Mather in Mumbai, she designed Babuchak font as final year elective (Typography) project at Rachana Sansad.
Gujarati culture was the biggest inspiration to create Babuchak, – she explains. I always wanted to create something unique and iconic for the state of Gujarat, something that had never been done earlier. Being a Gujarati I could relate to the project and express my love and gratitude for Gujarat’s culture.
In Gujarati slang, the word ‘babuchak’ means a nerdy villager. The characters were inspired from Gujarati religion, festivals, wedding culture, paintings, architecture, embroidery, and cuisine. Forms used in font are bold and expressive:
A common stereotype of Gujaratis is that they have obese bottoms and so the skeleton of every alphabet of Babuchak is round and curvy!
Read more about Babuchak font design in POOL 52.